How To Analyze Performance Marketing Data For Better Campaigns
How To Analyze Performance Marketing Data For Better Campaigns
Blog Article
Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce services are turning to server-side monitoring as a method to boost their data collection processes. While it calls for more technical knowledge than routine GTM and might introduce extra prices, it can result in higher precision and more trustworthy data
Pixel monitoring uses a piece of code to register conversions on your web site. It's very easy to establish and much less prone to ad blockers.
1. Much more precise information
The standard approach of tracking conversions on an internet site, using pixels, is having difficulty with altering web browser personal privacy plans. This suggests that the information being sent out to Google Ads, Facebook Business Manager and other platforms is less precise than it ought to be.
Server-side tracking is a much more safe alternative that aids to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, meaning it's less likely to be affected by ad blockers or other security steps. This offers much more precise data and a more complete image of user trips throughout networks.
On top of that, this sort of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store brows through, which can be hard for pixel-based monitoring. This adaptability offers marketing experts extra possession over the information they send out, and makes it much easier to adhere to different data laws. It's also a lot much less at risk to fraudulence, as it's harder for deceitful actors to manipulate the system by altering the postback URL.
2. Much better control over information.
Server-side monitoring enables companies to collect and enrich information prior to sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can aid marketing professionals make more informed marketing choices.
Typical pixel monitoring counts on JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are commonly obstructed by ad blockers, which can result in information collection disruptions and incorrect results. Server-side monitoring makes it possible for services to bypass these restrictions and provide exact, regular data that is less at risk to disturbance.
This kind of tracking additionally enables companies to track conversions that take place beyond the website, like phone calls and in-store acquisitions. This is very important because new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason why S2S is more trustworthy for companies seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side tracking makes it possible for companies to manipulate information hauls before it gets to third party endpoints, improving protection and privacy. This is specifically crucial as different internet browsers and platforms increasingly alter how they take care of cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Making use of server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your site.
On top of that, server-side tracking allows you to catch customer data straight on your own web servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy infractions.
A server-side tracking system is a collection of instructions that informs your website's web server what events to tape. This data is then sent out to analytics tools like Google Analytics and Facebook Company. It's additionally utilized to cause event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that makes use of a small item of code on your webpage to gather information from users.
4. Less complicated to execute
Server-side monitoring is a data collection process that takes place on the site's very own server, bypassing internet internet browser limitations. This indicates that data gathered by the website/app is first sent out to the server where it's processed and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this method is that it lowers the scope of information monitoring and gives companies extra control over transmission, making it performance marketing strategy typically extra dependable. Because of this, it's much less prone to information obstacles caused by things like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing tools on the server. This enables you to have even more accurate data and assists make certain compliance with privacy guidelines such as GDPR. In addition, it also prevents the monitoring constraints imposed by web browsers and advertisement blockers.